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P&U draws up shortlist for Nicorette task.(Pharmacia & Upjohn)
Pharmacia & Upjohn, the Pharmaceuticals manufacturer, is embarking on a worldwide review of its consumer brands and is kicking off the activity by putting the international creative account for the Nicorette brand up for review.
The review follows a recent management restructure and is expected to see Regaine, the hair-loss treatment, and other professional healthcare brands put up for pitch.
The business for the Nicorette nicotine gum, patches and inhalers is worth 28 million [pounds sterling] worldwide.
Sources say BMP DDB will repitch for the business next week, but the rest of the shortlist remains under wraps.
BMP, which ...
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