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Mother has won the task to launch Van den Bergh's EastWest Noodle brand in the UK. The agency has been developing the brand and its positioning with Van den Bergh over the past year. It already handles advertising for Batchelors Super Noodles.

Red's editor, Sally Brampton, has resigned from the magazine after being asked to write her fifth novel. Ian Birch, editor-in-chief of Emap's women's titles, will take over until a new editor is appointed.

Microsoft has launched its largest consumer marketing campaign as it aims to build the internet service and content provider MSN into a global brand. The 150 million [pounds sterling] ad push, through McCann-Erickson, aims to appeal to occasional internet users who are jaded by their experiences online. Euro RSCG Wnek Gosper will continue to handle product advertising in the UK.

FT.com has appointed BHWG Proximity as its direct marketing agency. BHWG will work with sister agencies Traffic Interactive and Direct Partners to deliver an integrated online and offline strategy to build traffic to the FT.com website.

KP Nuts, the leading brand of nut in the UK, has appointed Poulter Partners in Leeds as its below-the-line agency after a four-way pitch. Publicis handles KP Nuts' above-the-line account, which last year was worth 126,000 [pounds sterling].

Brahm, the Leeds-based agency with clients including ICI and Yorkshire Post Newspapers, has completed a management buyout. The plan allows a stage-by-stage departure from the business by the founding partners over the next six years.