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Gulf Air calls review of pan-Euro creative and media business.
Gulf Air is understood to have kicked off a pan-European review of its advertising and media accounts in a move that signals a revival of marketing activity for the airline.
The national carrier of Qatar, Bahrain, Oman and Abu Dhabi appointed MindShare and J. Walter Thompson to handle its 12 million [pounds sterling] account in January 1999.
JWT, which beat Ogilvy & Mather, Grey, WCRS and DDB in a pitch for the business, was tasked with creating to a global TV ad campaign backed by press and poster activity. However, the campaign, which was intended to help Gulf overtake its rival, Emirates as the biggest Middle Eastern carrier, never materialised. Gulf Air's annual media spend has since shrunk to below 1 million [pounds sterling].
The pan-European nature of the review reinforces London as the centre of marketing activity for Gulf Air. The carrier uses the city as the international hub for its flights and the ...
- Gulf Air enters into strategic fleet maintenance agreement with Singapore-based...
- Press release article from: M2 Presswire March 26, 2009 700+ words
M2 PRESSWIRE-26 March 2009-Gulf Air: Gulf Air enters into strategic fleet maintenance agreement with Singapore...COMMUNICATIONS LTD RDATE:26032009 Bahrain, -- National carrier Gulf Air has entered into a long-term Fleet Management Programme...
- Gulf Air Extends Title Sponsorship of Bahrain Grand Prix; Airline's support...
- Press release article from: M2 Presswire October 20, 2008 700+ words
M2 PRESSWIRE-20 October 2008-Gulf Air: Gulf Air Extends Title Sponsorship of Bahrain Grand Prix; Airline...COMMUNICATIONS LTD RDATE:19102008 Shanghai, China -- Gulf Air, the national carrier of the Kingdom of Bahrain, has today...
- Gulf Air Uses Sabre Products to Streamline the Airline's IT Operations.
- Press release article from: PR Newswire December 7, 2000 700+ words
...announced a $6.2 million agreement with Gulf Air. The agreement includes the implementation...products. Under terms of the agreement, Gulf Air will use Sabre(R) WiseVision(TM...operations by radically transforming the way Gulf Air manages its sales force, passenger reservations...
- Gulf Air Appoints New Chief Executive Officer.
- Press release article from: M2 Presswire July 2, 2009 700+ words
M2 PRESSWIRE-2 July 2009-Gulf Air: Gulf Air Appoints New Chief Executive Officer(C)1994-2009 M2 COMMUNICATIONS RDATE:02072009 Manama, Kingdom of Bahrain -- Gulf Air, Bahrain's national carrier, announced today the appointment...
- Gulf Air Announces a Summer of Success; Airline going from strength to strength...
- Press release article from: M2 Presswire October 14, 2008 700+ words
M2 PRESSWIRE-14 October 2008-Gulf Air: Gulf Air Announces a Summer of Success; Airline going from strength...COMMUNICATIONS LTD RDATE:14102008 Manama, Bahrain -- Gulf Air, the national carrier of the Kingdom of Bahrain, today...
- Gulf Air Renews Contract for Sabre(R) Passenger Reservation System.
- Press release article from: PR Newswire June 27, 2000 700+ words
...Corporation (NYSE: TSG) today announced that Gulf Air has agreed to use Sabre(R) Passenger...additional five years. The agreement enables Gulf Air, with the help of Sabre's superior...best purchasing decisions. Since 1989, Gulf Air has used the Passenger Reservation System...
- AMR Corp. and Gulf Air CEOs Meet, Discuss Expansion of Commercial Partnership.
- Press release article from: PR Newswire October 16, 1998 700+ words
...parent company of American Airlines, and Gulf Air met today at AMR's Dallas/Fort Worth...in 1994. AMR's Donald J. Carty and Gulf Air's H.E. Dr. Shaikh Ahmed Bin Saif...arrangements between American Airlines and Gulf Air, and developments in the 10-year technology...
- American Airlines and Gulf Air Announce Reciprocal Frequent Flyer Agreement.
- Press release article from: PR Newswire December 7, 2006 700+ words
...oneworld(R) Alliance, has teamed up with Gulf Air, one of the most respected airlines in...to earn and redeem AAdvantage miles on Gulf Air flights worldwide. AAdvantage members...Dublin and make a convenient connection to Gulf Air destinations in the Middle East/Indian...
- Gulf Air to resume flights to Bangkok.
- Press release article from: M2 Presswire December 3, 2008 700+ words
M2 PRESSWIRE-3 December 2008-Gulf Air: Gulf Air to resume flights to Bangkok(C)1994-2008 M2 COMMUNICATIONS...for normal operations from late Thursday 4 December 2008, Gulf Air will be resuming its normal operations to and from Bangkok...
- Fly Gulf Air. .(Advertisement)
- Magazine article from: Business Traveller February 1, 2003 700+ words
...beyond, it's time to spread your wings. Gulf Air has injected fresh style and spirit to...carrier of Abu Dhabi, Bahrain and Oman, Gulf Air today serves 43 cities in 32 countries...with the dynamic spirit that will see Gulf Air's owner states inject more than US...
