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Gulf Air calls review of pan-Euro creative and media business.
Gulf Air is understood to have kicked off a pan-European review of its advertising and media accounts in a move that signals a revival of marketing activity for the airline.
The national carrier of Qatar, Bahrain, Oman and Abu Dhabi appointed MindShare and J. Walter Thompson to handle its 12 million [pounds sterling] account in January 1999.
JWT, which beat Ogilvy & Mather, Grey, WCRS and DDB in a pitch for the business, was tasked with creating to a global TV ad campaign backed by press and poster activity. However, the campaign, which was intended to help Gulf overtake its rival, Emirates as the biggest Middle Eastern carrier, never materialised. Gulf Air's annual media spend has since shrunk to below 1 million [pounds sterling].
The pan-European nature of the review reinforces London as the centre of marketing activity for Gulf Air. The carrier uses the city as the international hub for its flights and the ...
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- Press release article from: M2 Presswire December 6, 2005 700+ words
M2 PRESSWIRE-6 December 2005-Gulf Air: Gulf Air appoints new Sales Manager Offline Europe(C)1994-2005 M2 COMMUNICATIONS LTD RDATE:06122005 London - Gulf Air has appointed Richard Croft as Sales Manager Offline Europe...
- Gulf Air signs GBP4.1 million deal with Sabre.
- Press release article from: M2 Presswire November 10, 2000 700+ words
...PRESSWIRE-10 November 2000-SABRE: Gulf Air signs GBP4.1 million deal with Sabre...M2 COMMUNICATIONS LTD RDATE:10112000 Gulf Air has signed a deal, worth GBP4.1 million...and maintenance of four Sabre products. Gulf Air has signed up for: Sabre WiseVision...
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- Press release article from: M2 Presswire January 6, 2004 700+ words
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- Press release article from: M2 Presswire October 20, 2008 700+ words
M2 PRESSWIRE-20 October 2008-Gulf Air: Gulf Air Extends Title Sponsorship of Bahrain Grand Prix; Airline...COMMUNICATIONS LTD RDATE:19102008 Shanghai, China -- Gulf Air, the national carrier of the Kingdom of Bahrain, has today...
- Gulf Air Uses Sabre Products to Streamline the Airline's IT Operations.
- Press release article from: PR Newswire December 7, 2000 700+ words
...announced a $6.2 million agreement with Gulf Air. The agreement includes the implementation...products. Under terms of the agreement, Gulf Air will use Sabre(R) WiseVision(TM...operations by radically transforming the way Gulf Air manages its sales force, passenger reservations...
- Gulf Air enters into strategic fleet maintenance agreement with Singapore-based...
- Press release article from: M2 Presswire March 26, 2009 700+ words
M2 PRESSWIRE-26 March 2009-Gulf Air: Gulf Air enters into strategic fleet maintenance agreement with Singapore...COMMUNICATIONS LTD RDATE:26032009 Bahrain, -- National carrier Gulf Air has entered into a long-term Fleet Management Programme...