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Etam hires BMP DDB for international task.
BMP DDB has won the multimillion-pound international business for the fashion retailer Etam.
The agency won the account following a pitch against a number of undisclosed European agency networks. It is understood that the retailer had specifically requested the pitches were run at the networks' London offices.
It is expected that future work will aim to give the brand a clearer positioning in the face of stiff market competition from retailers such as French Connection and Gap.
Although relatively strong in its native France, the brand has consistently failed to shake off its downmarket image in the UK, despite a campaign in August 1997 fronted by the actress Patsy Kensit with the strapline "Clothes with ...
- Barrett Cernis. (Digests).
- Magazine article from: Marketing Week May 30, 2002 700+ words
Barrett Cernis has created an outdoor campaign, breaking in July, for Britvic Soft Drinks' Purdey's brand.
- Barrett Cernis lands Disney ABC1 TV channel launch.(Agencies)(Brief Article)
- Magazine article from: Marketing Week August 26, 2004 700+ words
The Walt Disney Company has appointed Barrett Cernis to handle the launch of its new entertainment channel ABC1. The channel launches on September 27 and will be broadcast on Freeview...
- BMP DDB blow as British Gas reviews [pounds sterling]30m brief....
- Magazine article from: Marketing Week Singh, Sonoo January 23, 2003 700+ words
...reviewing its [pounds sterling]30m creative account out of BMP DDB. The aim is to come up with a campaign that helps to deliver...customer retention across British Gas's range of products. BMP DDB has held the account for more than 12 years, and has been invited...
- Lynam exits as BMP DDB scoops [pound]1.5m Miracle Gro.
- Magazine article from: Marketing Week August 24, 2000 700+ words
...out of Delaney Lund Knox Warren and into BMP DDB, following a European re-alignment...pounds]3m advertising business into BMP DDB on a pan-European basis. Delaney Lund Knox Warren and BMP DDB pitched head-on. Des Lynam was signed...
- [pound]28m Nicorette account reviews out of BMP DDB.
- Magazine article from: Marketing Week Singh, Sonoo October 26, 2000 700+ words
...inhaler brand. The incumbent agency, BMP DDB, won the brand-building and product...ago. According to industry sources, BMP DDB has been asked to re-pitch for the account...But a new TV campaign for Nicorette by BMP DDB is scheduled for December this year...
- BMP DDB scoops NatMags creative account for Best.
- Magazine article from: Marketing Week September 6, 2001 700+ words
...Cosmopolitan and Esquire, has awarded its women's weekly title Best's creative account to BMP DDB in a two-way pitch against Bates UK. BMP DDB has already created a radio ad for the magazine. NatMags does not use any other creative agency...
- VW goes viral with `bollocks' ad.(The World: Ad Age Global News &...
- Magazine article from: Advertising Age Hall, Emma October 13, 2003 700+ words
...family image in the U.K. with a new ad by Omnicom Group's BMP DDB in which a little girl repeatedly uses the word "bollocks...diesel.'' VW slashed the budget for the diesel campaign so BMP DDB created the spot in the hope that the viral campaign will be...
- BMP DDB. (Digests).
- Magazine article from: Marketing Week May 23, 2002 700+ words
BMP DDB has created a campaign for Arla Foods' Cravendale milk, as part of a [pounds sterling]6m marketing push. The campaign breaks on June 17.