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Miles Calcraft beats CDP to win creative account for the RAB.(Brief Article)
The Radio Advertising Bureau has switched its creative account from CDP to Miles Calcraft Briginshaw Duffy and is preparing to kick off a hard-hitting ad campaign to underline the effectiveness of the radio medium.
Miles Calcraft and CDP were both handed a brief for the new task, and the Miles Calcraft work was chosen as the most impactful. The campaign launches next week in the business press. CDP Media will continue to handle media buying.
Jeremy Miles, the chairman of Miles Calcraft, said that the campaign is part of an annual 1 million [pounds sterling] ad budget that his agency will now be handling for the RAB. However, the RAB's chief executive, Douglas McArthur, said annual spend was likely to be less than 150,000 [pounds sterling].
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