AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Miles Calcraft beats CDP to win creative account for the RAB.(Brief Article)
The Radio Advertising Bureau has switched its creative account from CDP to Miles Calcraft Briginshaw Duffy and is preparing to kick off a hard-hitting ad campaign to underline the effectiveness of the radio medium.
Miles Calcraft and CDP were both handed a brief for the new task, and the Miles Calcraft work was chosen as the most impactful. The campaign launches next week in the business press. CDP Media will continue to handle media buying.
Jeremy Miles, the chairman of Miles Calcraft, said that the campaign is part of an annual 1 million [pounds sterling] ad budget that his agency will now be handling for the RAB. However, the RAB's chief executive, Douglas McArthur, said annual spend was likely to be less than 150,000 [pounds sterling].
...
- Miles Calcraft to merge with How.(Miles Calcraft Briginshaw Duffy)(Brief...
- Magazine article from: Marketing Week November 17, 2005 700+ words
Miles Calcraft Briginshaw Duffy is to merge with...business - How's biggest client - to Miles Calcraft, along with its existing ten staff...Mark Wilson will join the board at Miles Calcraft. Their roles will involve working...
- Miles Calcraft snatches [pound]5m Benecol business.
- Magazine article from: Marketing Week Barrett, Lucy August 16, 2001 700+ words
...review following the appointment of Miles Calcraft Briginshaw Duffy to its [pound]5m advertising business. Miles Calcraft picks up the business from Saatchi...margarine and yogurts, confirmed Miles Calcraft's appointment. She refused...
- Miles Calcraft wins [pound]7m P&O Cruises pitch.
- Magazine article from: Marketing Week March 15, 2001 700+ words
P&O Cruises has appointed Miles Calcraft Briginshaw Duffy to handle its [pound...Disney business (MW January 25). Miles Calcraft beat off Abbott Mead Vickers.BDDO...agencies and we felt that the team at Miles Calcraft will fir best with the team here...
- Miles Calcraft Briginshaw Duffy wins BoxClever rentals...
- Magazine article from: Marketing Week July 24, 2003 700+ words
...rental company BoxClever has appointed Miles Calcraft Briginshaw Duffy to its 1m [pounds...lacked investment. The appointment of Miles Calcraft is part of a strategy to develop a...its products and rental packages. Miles Calcraft will be working on a through-the...
- Miles Calcraft scoops 2m [pounds sterling] Met account.(Metropolitan...
- Magazine article from: Marketing Week January 8, 2004 700+ words
...public affairs advertising business to Miles Calcraft Briginshaw Duffy following a three...Saatchi and run out of the Home Office. Miles Calcraft takes over the account in February...the dangers of date-rape drugs. Miles Calcraft will create campaigns to support police...
- Miles Calcraft wins Blacks Leisure brief.(Miles Calcraft Briginshaw Duffy,...
- Magazine article from: Marketing Week February 17, 2005 700+ words
...Outdoor clothing group Blacks Leisure has appointed Miles Calcraft Briginshaw Duffy to its advertising account, which...talks with a number of agencies before appointing Miles Calcraft in place of incumbent Newcastle agency Robson Brown...
- Miles Calcraft scoops [pound]4m Thorntons rebranding task.
- Magazine article from: Marketing Week August 3, 2000 700+ words
Miles Calcraft Briginshaw Duffy has won confectionery...and remains with New PHD Compass. Miles Calcraft will develop a TV, press and poster...Helen Calcraft, managing director of Miles Calcraft, says: "We're excited about the...
- DTI hires Miles Calcraft and PHD for small business drive. (Agencies).
- Magazine article from: Marketing Week June 20, 2002 700+ words
...and Industry (DTI) has appointed Miles Calcraft Briginshaw Duffy and PHD to handle...pitch overseen by COI Communications. Miles Calcraft Briginshaw Duffy and PHD pitched against...companies. SBS is the second win for Miles Calcraft Briginshaw Duffy since gaining a place...