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Patterson and Simonet move on as Blue closes down.(Paul Simonet, Bill Patterson work for Swapitshop)(Brief Article)

Campaign

| October 27, 2000 | Hall, Emma | COPYRIGHT 2000 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Blue, the through-the-line agency founded by Lansdown Conquest's former chief executive Bill Patterson has closed after only a year.

Patterson and his partner in the venture -- Paul Simonet -- are both now working for one of Blue's former clients, Swapitshop. Simonet is the brand director and Patterson is the development director.

"We had a couple of setbacks with clients letting us down and we were left high and dry," Patterson admitted.

One of Blue's chief clients, a computer games manufacturer called Codemasters, hired a new marketing director who took the business elsewhere. Blue was also working on a through-the-line campaign for the launch of Sony's new electronic dog, which acts like a real-life pet. At the last minute Saatchi & Saatchi, Sony's worldwide agency, snatched the ...

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