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Carlton closes gap on Granada with TV deals.(Brief Article)
Following its acquisition of HTV from Granada Media, Carlton has grabbed the sales contract for Scottish TV, closing the gap between itself and Granada in ITV market share.
Carlton, which will add Scottish TV, Grampian TV and HTV to its ITV sell, will hold a 46 per cent share of ITV advertising revenue, compared with Granada's 54 percent.
The contract for Scottish, which was held by United News & Media's sales house TSMS, was put up for tender following Granada's purchase of United's ITV franchises this summer. Sources suggest that Carlton won the contract by guaranteeing a share of ITV revenue for Scottish.
While HTV and Scottish improves Carlton's overall position, media buyers believe that the battle for advertising revenue centres around the London sales proposition. One TV head said: "Whoever wins London has a better chance of arm-locking agencies into their other regions. Scottish and HTV are tough ...
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