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Weetabix campaign deserves better than `another Heineken'.(Brief Article)
First of all, do not send any cards or letters. This is not an interactive column, it's a rant. A rant based on a line in this week's Private View that dismisses the Weetabix ads by Lowe Lintas -- a campaign that any agency would be proud of -- as as "just another Heineken".
It's the kind of comment that reminds me of the hoards of letters we get from people saying: "Love that new Glossies shampoo ad, shame it's just like one I did at Smith Hunter-Smythe in 1971 for Shinies." They are usually accompanied by a page torn from Campaign and a photocopy to prove their point. It's enough to turn someone who has a higher-than-average interest in advertising into a raging anti-advertising bigot.
(Before we go on, let's pause for a disclaimer: copying other people's ideas is not good. And on one level, "just another Heineken" could be regarded as a massive compliment. The reason: Heineken was a great campaign, beer campaigns are known as centres of excellence and entertainment -- not bad for a breakfast cereal to even warrant the comparison.)
But we know that it's not a compliment. We've all met the "just another Heineken" types. Those overly earnest creatives who carry the world (and a well-thumbed D&AD annual) on their backs. Their only friends are other, similarly myopic creatives, since it seems no other humans can tolerate their obsession with who did it first. Because they have created a world where advertising is the centre of their lives, they fail to realise that to ...
- The Work: Private View.
- Magazine article from: Campaign November 12, 2004 700+ words
...team who put together the Heineken (5) mailer I was asked...you're ready, right? Private View has gone all multimedia...to get out of the car. Heineken (5) was the only ad...me go out and buy some Heineken, althou
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...idea lies behind 1 the new campaign for Heineken. But I don't care; this is brilliant...threat that unless its sales go up, Heineken will keep running the commercials. We...laugh at themselves. I can't wait for Heineken sales to go down again so that it can...
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...the same cannot be said about the new Heineken commercial, an elegant and beautifully...the supermarket manager. The line "Heineken refreshes the carts that other beers...Exposure: Posters in the south of England 2 Heineken Project: Heineken Client: Steve Philpot...
- PRIVATE VIEW: James Lowther, chairman of M&C Saatchi.(Column)
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...unfamiliar with the 'less gaseous' concept). Heineken ads have always been known for their ingeniousness...one much. But A for effort. And B for brave. HEINEKEN Project: Heineken Premium 5 % launch Client: Leslie Meredith, marketing...
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- Magazine article from: Campaign June 22, 2007 700+ words
...it to keep repeating yourself for so long? The Irn-Bru (6) film could have run in the original Heineken campaign - in this case, Heineken refreshing the prats that other beers cannot reach because it's a very funny film about a bunch of...
- PRIVATE VIEW: Jaspar Shelbourne, the executive creative director at J. Walter...
- Magazine article from: Campaign May 10, 2002 700+ words
...bottle, it would seem encumbent on both client and agency to produce something entertaining, and compared with Fosters, Heineken and Stella, this isn't particularly. Pilsner is a long-established brand so we've got a period piece drama for a...
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- Magazine article from: Campaign Cracknell, Andrew June 9, 2000 700+ words
...sight gag at that, is all you have, it has to be great every time. I'm checking all the bottom drawers for any discarded Heineken scripts. 1 DSS Project: COI/DSS Minimum Income Guarantee Client: John Rossier, senior campaign manager Brief: Encourage...
- Private View: Gerry Farrell, the creative director of The Leith Agency.
- Magazine article from: Campaign Farrell, Gerry September 10, 2004 700+ words
...told me. Er ... Lego? So who's developing the next big brand property now that Andrex, Oxo, Flake, fcuk, Kit Kat, Heineken and Hamlet have split the scene? Not Nescafe, that's for sure. It's 60s Rome. It's monochrome. And it features girls...
- The Work: Private View.(attention deficit hyperactivity disorder)
- Magazine article from: Campaign Alberts, Dave London, Grey November 17, 2006 700+ words
...offer their very own user-generated private view. (Why would anybody in their right mind offer to do Private View?) Adult Attention Deficit Disorder...that we lose. But that's just my Private View. PRIVATE VIEW - STRATEGIST - PAUL...