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Prudential lines up four to compete for Europe ad initiative.(Brief Article)
The Prudential is looking for a pan-European agency to help spearhead its growth across the continent.
Abbott Mead Vickers BBDO, the Prudential's UK agency, has been invited to pitch against three other agencies. The financial services company is looking for a strong European network.
A Prudential spokeswoman confirmed that the pitch is taking place, but refused to specify a budget or name the agencies on the shortlist. AMV's UK relationship with the Prudential is said to be unaffected ...
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