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Cordiant threatens legal action against Saatchis.(Brief Article)
Cordiant Communications is considering legal action against Publicis-owned Saatchi & Saatchi following the switch of Hewlett-Packard's 100 million [pounds sterling] global media account from Zenith Media into Publicis's Optimedia.
Cordiant and Saatchis are joint owners of Zenith, and both are legally committed to place all their media through the Zenith network unless there is unsolicited written requirement by the client to do otherwise. Saatchis handles all of the HP creative business around the world and so originally contracted the media out to Zenith.
It is understood that Cordiant may now challenge the transfer of HP to Optimedia, claiming that the switch could be in breach of Saatchis' commitment to Zenith. The media move deprives Cordiant of any income from the HP media business because it will now be handled by Publicis's media operation.
John Perriss, the chief executive of Zenith, said: "We believe this may constitute a breach of ...
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