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AMV to repitch for Dunlop Euro push.(Brief Article)
Dunlop Tyres, the global tyre manufacturer, is embarking on an overhaul of its pan-European creative advertising arrangements. The decision could result in the account moving out of Abbott MeadVickers BBDO.
At this stage the move will affect only Europe, but sources close to the business say a global centralisation could follow.
The incumbent, BBDO, Springer & Jacoby International and 180 have been invited to pitch for the business. Historically, AMV has produced campaigns that have run across various European markets.
The review will not affect Dunlop's media account, which is handled by Media Mondiale.
The agencies presented for the business earlier this week. The pitches were led by the European offices of Springer & Jacoby in Frankfurt, BBDO in Berlin, and 180 in Amsterdam. The review is being overseen by Geraldine McGovern, the UK marketing services manager, who confirmed that an appointment will be made by the end of the year.
The pan-European campaign will run across TV, press and print, and plans to take the brand online are under consideration. The company has recently appointed BBM Carlton to spearhead its move into the online arena.
"We are ...
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