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SWK wins challenge top promote war-torn Israel as tourist spot.(Brief Article)
Summerfield Wilmot Keene has been handed the challenging task of promoting war-torn Israel as an idyllic holiday destination, with its appointment to the Israeli Tourist Board account.
The agency secured the 2 million [pounds sterling] account following a statutory review. The tourist board was, initially, talking to nine agencies, but short-listed McCann-Erickson, Conquest and the incumbent, Burkitt DDB, in the final round.
Burkitt DDB had held the Israeli Tourist Board account for seven years, and it produced the well-known "Hava" TV campaign. The new work will not use the "Hava" tune.
SWK has been appointed to ...
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