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Trio start for global clients.(Brief Article)
Marc Cave, the vice-president of the Lowe Group, Simon Anholt, the former chairman of World Writers, and Joakim Jonason, a creative from Paradiset DDB, are teaming up to launch Cave Anholt Jonason, a London-based agency that aims to fill a gap in the global services market.
The creatively led start-up, which opens its doors this week, plans to produce international campaigns that are sensitive to all the markets in which they appear.
"Everyone knows that the biggest growth in the advertising industry is in international advertising, yet the industry executes these briefs badly. We are responding to a real client need," Cave said.
"If you've got your international talent under one roof, you ought to get better teamwork. This is an experiment to prove that ...
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