Spanish-language cable station fills talent roster.

Cox Communications Inc. has announced the key staff lineup for Mas! Arizona, the Spanish-language. cable channel it jointly launched this month with Belo Corp., parent firm of KTVK-TV 3, where production will take place.

Luis Olivas will serve as executive producer. Olivas has a background in photography and has managed his own production company.

Anchors and reporters include: Lorena Schmidt, formerly anchor at Radio Unica and Telemundo in Phoenix, as well as Channel 33 (Univision); Johnny Dilone, a former anchor at Telemundo; Patricio Espinoza, who has worked most recently as a freelance reporter for Univision, Telemundo, NBC-Spanish, CBS/Telenoticias and …