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Motorola kicks off pan-European media rethink.
Motorola has begun a pan-European review of its media account following an audit of its $400 million global media planning and buying arrangements.
The telecoms and semi-conductor giant is understood to be looking at agency credentials before it draws up a final shortlist of agencies.
It is likely that Universal McCann, the incumbent on the 10 million [pounds sterling] UK account, will be invited to pitch.
The company consolidated its creative account into Ogilvy & Mather Worldwide, following a pitch against its fellow roster agencies, McCann-Erickson Worldwide and Leo Burnett, in September (Campaign, 22 September).
The decision to carry out a pan-European review, however, suggests that the company is unlikely to appoint a single global media agency. The agency appointed to handle the business ...
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