AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Motorola kicks off pan-European media rethink.
Motorola has begun a pan-European review of its media account following an audit of its $400 million global media planning and buying arrangements.
The telecoms and semi-conductor giant is understood to be looking at agency credentials before it draws up a final shortlist of agencies.
It is likely that Universal McCann, the incumbent on the 10 million [pounds sterling] UK account, will be invited to pitch.
The company consolidated its creative account into Ogilvy & Mather Worldwide, following a pitch against its fellow roster agencies, McCann-Erickson Worldwide and Leo Burnett, in September (Campaign, 22 September).
The decision to carry out a pan-European review, however, suggests that the company is unlikely to appoint a single global media agency. The agency appointed to handle the business ...
- TMD issues writ against BHS over media rethink. (TMD/Carat sues British Home...
- Magazine article from: Campaign December 13, 1991 700+ words
TMD issues writ against BHS over media rethink TMD Carat has joined Cowan Kemsley Taylor in suing its former client, British Home Stores, for compensation after losing the...
- Blockbuster in media rethink.(Blockbuster UK Group Ltd.)(Brief article)
- Magazine article from: Campaign March 14, 2008 700+ words
Blockbuster UK has contacted agencies about its estimated pounds 9 million media planning and buying business. The DVD rental chain has approached a number of undisclosed agencies and asked them to submit proposals. It is not known whether it will move the business straight into one, or retain its
- Iceland calls 11m [pounds sterling] media rethink.
- Magazine article from: Campaign Griffiths, Anna April 23, 1999 700+ words
Iceland is poised to review its 11 million [pounds sterling] media planning and buying business currently held by Carat in Manchester. Sources say the food retailer, which has undergone a change of strategy and image this year with advertising from its new creative agency, HHCL & Partners, is
- Npower boosts web after media rethink.
- Magazine article from: Revolution December 6, 2005 700+ words
Npower is overhauling its web marketing strategy with the aim of doubling its annual spend to more than pounds 800,000 as it hunts for its first dedicated online marketing manager. The energy supplier has hired digital agency Diffiniti to help it develop a comprehensive online media plan for 2006,
- National Express in pounds 7m media rethink.(contracts with AAR)(Brief article)
- Magazine article from: Campaign September 8, 2006 700+ words
National Express Coaches is reviewing its pounds 7 million media planning and buying account through the AAR. The business, which is currently handled by the media specialist The Piper Agency, also includes the company's trains division. The AAR has drawn up a shortlist of five agencies. The move
- DfES ditches parenting ad plans in media rethink.(Department for Education and...
- Magazine article from: Marketing October 25, 2006 700+ words
The government has scrapped plans for a major ad campaign targeting mothers and fathers, as it reviews its strategy for encouraging better parenting. The Department for Education and Skills (DfES) launched a pitch for the work through the COI earlier this year, with DLKW, VCCP and DDB London all
- Motorola Prevails in Taiwan Court; Taipei Prosecutor Dismisses Claims Filed by...
- Press release article from: PR Newswire June 26, 2003 700+ words
...PRNewswire-FirstCall/ -- Today, Motorola, Inc. announced a key milestone in...filed by DBTEL in September 2002 against Motorola. DBTEL -- formerly a manufacturing subcontractor for Motorola's Personal Communications Sector...
- MOTOROLA INDIA ANNOUNCES NEW DEVELOPMENTS.
- News wire article from: AsiaPulse News November 17, 2005 700+ words
...DELHI, Nov. 17 PRNewswire-AsiaNet - Motorola, Inc. (NYSE: MOT), today announced...s growth in India. Specifically, Motorola announced the C115, one of the company...India" label - a first for the company. Motorola also announced that it has selected India...
- Motorola Launches New Infrastructure Foundation Products for the Delivery of...
- Press release article from: PR Newswire May 12, 2004 700+ words
...Germany, May 12 /PRNewswire/ -- - Motorola Builds Upon Its Broadband Market Leadership...Germany, May 12 /PRNewswire/ -- Motorola, Inc. (NYSE: MOT) today extended...services -- enabling them to deliver Motorola's "connected home" experience to...
- Motorola Launches New Infrastructure Foundation Products for the Delivery of...
- Press release article from: PR Newswire May 12, 2004 700+ words
...Germany, May 12 /PRNewswire/ -- Motorola, Inc. today extended its infrastructure...services -- enabling them to deliver Motorola's "connected home" experience to subscribers. Motorola's new HFC products include the Motorola...