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Agencies line up as HSBC seeks to pool 7m [pounds sterling] direct account.
Direct marketing agencies are lining up to pitch for a multimillion-pound centralised account from HSBC.
The banking giant's UK arm, HSBC Bank, is seeking an agency to handle an account, worth between 5 million [pounds sterling] and 7 million [pounds sterling]. HSBC, which uses several direct marketing agencies, wants to put most of its below-the-line business into one agency.
The pitch process is being handled through the AAR. It is thought that up to six agencies have been contacted and invited to pitch.
HSBC's direct marketing business has been handled by several ...
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