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Govt to review broadcast ad rules.
The Government is considering proposals by the advertising industry to scrap the system of statutory controls over television and radio commercials. The Advertising Association has submitted plans for broadcast advertising to be controlled on the same self-regulatory basis as press and posters.
The proposals are being studied by the Department for Culture, Media and Sport (DCMS), which will publish a white paper on communications jointly with the Department of Trade and Industry in the next two months.
The DCMS has asked the AA to answer 19 follow-up questions on its submission to the white paper. There have also been two meetings between officials from the department and the association.
The AA has told the Government that the present system run by the Independent Television Commission and the Radio Authority is working well, but that the convergence of broadcasting and telecommunications "will bring a new need for flexibility and speed for which an effective ...
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