Turf Paradise places bets on off-track wagering sites.

When Jerry Simms bought Turf Paradise in June, he set a goal to open 10 new off-track betting sites this season.

Dave Johnson, the racetrack's vice president and assistant general manager of operations, said he almost fell out of his chair when he heard that. The most new off-track sites Turf Paradise ever opened in one season prior to this year was four. And that was a feat, Johnson said.

But the race is on to sign and seal deals with 10 bars and restaurants statewide. Many already have been chosen, including a location in downtown Phoenix that executives are betting will become one of the organization's biggest money-makers.

Local businessman …