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When the company that handles about half of your licensed merchandise has a problem, it's your problem. The same goes for when a Fortune 500 company wants to dump a retail chain that has your name on it.
The well-documented woes of motor-sports merchandise kingpin and Phoenix-based Action Performance Gas. Inc. make it difficult to assess whether the decline in NASCAR souvenir sales means the sport is in trouble, or one company is in trouble.
Viacom Inc.'s revelation earlier this month that it wants to sell its chain of 12 NASCAR Thunder stores, which together represent less than 1 percent of NASCAR's licensing business, can be attributed to either soft sales …