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Image Management, Part II.
IN MY LAST COLUMN, I TOLD you something you already knew -- that image is important to any organization s success -- and something you probably suspected -- that it's possible, and not that difficult, to diagnose your company's current image. I also presented one simple way to turn an image assessment into a good marketing strategy.
I also promised you a real example, so let's get to it. The following comes from an image assessment for a large Midwestern university that was having recruitment problems. We developed and conducted surveys of four important groups: current students, their parents, recent alumni and staff members. While the four surveys. weren't identical, each contained the same comprehensive list of potential beliefs; respondents were asked to check all items they thought described the university.
There were two patterns to check in the responses:
* The strength of agreement with each descriptor, considering all groups combined, and
* The consistency of agreement for each descriptor, considering each group separately.
- Image Management, Part I.
- Magazine article from: Arkansas Business KARRH, JIM October 9, 2000 700+ words
...matrix with high and low levels of belief strength and consistency. We can use this...attention. Of course, this type of image assessment requires some sharp thinking before...ll describe how to use data for an image assessment and put this model into action. Jim...
- Verispan Reports: Aventis Best at Communicating to Physicians about Managed...
- Press release article from: Business Wire June 24, 2002 700+ words
...utilization, market share and guidelines. In one of the eight image-assessment areas tracked by the study, respondents were asked to...much more. The study also includes pharmaceutical company image-assessment rankings in eight categories. Verispan provides quarterly...
- Studies from University of Alberta add new findings in the area of ankylosing...
- Newspaper article from: Blood Weekly November 5, 2009 700+ words
...Evaluation of spinal inflammation by MRI may omit lesions in up to 20% of inflamed thoracic vertebrae if both scanning and image assessment do not include sagittal slices that extend to the lateral edges of all vertebrae." Rennie and colleagues published their...
- Verispan: Pfizer No. 1 with Managed Care Medical Directors.
- Press release article from: Business Wire January 10, 2005 700+ words
...Another commented, "Clear-cut commitment to managed care for many years." In addition to their solid rankings in the image assessment areas, Pfizer and GSK made the most contacts to managed care medical directors in fall 2004. For more information on...
- Imaging info: a resource guide. (The Imaging Wave: Is Your Bank Ready?)
- Magazine article from: American Banker September 16, 1991 700+ words
...organization in 27 countries, which keeps members aware of latest developments in imaging and photography; emphasis on image assessment, electronic imaging, image preservation, and hybrid imaging systems that combine electronics and film (among others...
- Keeping up with the times. (reimaging of convenience stores)
- Magazine article from: National Petroleum News Reidford, David Kessel, Kraig January 1, 1995 700+ words
...implementation for the petroleum/C-store industry. Reidford + Kessel, which offers a wide range of services including retail image assessment, conceptual design, reimage design and application of existing design, is at 6513 Willoughby Ave., Los Angeles, CA...
- Fashion, image consulting fields have thinned out
- Newspaper article from: Chicago Sun-Times Joyce Lain Kennedy March 23, 1988 700+ words
...biggest direct and multilevel marketing firms, such as Amway of Ada, Mich., and BeautiControl of Dallas, are giving away image-assessment services to sell cosmetics. Many major retailers, including Bloomingdale's, Macy's and Neiman-Marcus, offer free...
- Verispan: Novartis Tops with Managed Care Pharmacy Executives.
- Press release article from: Business Wire July 10, 2003 700+ words
...sales teams, training, account and product responsibilities, e-mail usage, and much more. This study also includes image assessment ranking tables. About the Audit Verispan's Managed Care Pharmacy Executive Promotional Audit is based on the responses...