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Agencies line up as Murdoch's Star TV enters UK.
Rupert Murdoch's Asian broadcasting subsidiary Star TV is set to launch in the UK through its sister company British Sky Broadcasting and in understood to be seeking creative and media agencies to launch the new brand.
It is understood that Star TV will initially exist as a channel targeted at the Asian community in the UK, which will be broadcast through the Sky TV network. Lisa Srao, who confirmed the launch of Star TV, has been appointed as the vice-president of sales and marketing for Star TV in the UK.
Star TV distributes cable and satellite services in seven languages to more than 300 million viewers in Asia. James Murdoch, Murdoch's youngest son, was appointed chairman and chief executive of Star TV in June after the resignation of Gareth Chang.
Although MindShare was appointed in the summer as a global media consultant for Star TV, providing worlwide media, planning, buying and consulting services for ...
- TCI buying 7.5% of STAR TV service; Asian DBS deal is in addition to News Corp....
- Magazine article from: Broadcasting & Cable Brown, Rich May 13, 1996 700+ words
...struck a deal with News Corp. to buy a 7.5% stake in Asian service STAR TV. News Corp. is running losses estimated...familiar with the deal. News Corp. has pumped more than $1 billion into STAR TV since buying its initial...
- News Corp. eyes Japan as Star execs leave. (News Corporation Ltd.; Star TV Inc.)
- Magazine article from: Multichannel News Hughes, Owen June 17, 1996 700+ words
...announcement that News Corp.'s Star TV programming group...his first visit to Star TV since News Corp. announced a 68...The contribution of Star TV to these figures was not detailed, but News Corp. admitted that operating...
- Murdoch Star deal transforms Asia. (Rupert Murdoch; News Corp.; Star TV)
- Magazine article from: Broadcasting & Cable Amdur, Meredith August 2, 1993 700+ words
...in satellite network Star TV, Rupert Murdoch's News Corp. gains head start...Asian satellite network Star TV for $525 million...unviable. These former Star TV rival packages may...s a great deal for News Corp. and all its affiliates...
- News Corp.'s Star TV.
- Magazine article from: Multichannel News July 19, 1999 700+ words
HONG KONG -- News Corp.'s Star TV unit, based here, is launching its China-directed Phoenix...plc's platform next month. Phoenix is a joint venture between Star TV, Today's Asia Ltd. and China Wise International Ltd. Its...
- News Corp hurt by Star-TV costs
- Newspaper article from: The Independent - London MATHEW HORSMAN Media Editor November 9, 1995 700+ words
...Asian satellite broadcaster Star-TV and lower earnings from...40 per cent owned by News Corp, put in a stellar performance...in an exclusive deal. News Corp's operating income in...higher development costs at Star-TV, where new channels are...
- News Corp. buys stake in Star-TV satellite service. (purchases 63.3 percent of...
- Newspaper article from: Satellite News August 2, 1993 700+ words
...Rupert Murdoch's News Corp. took an aggressive...percent stake in Star-TV, Asia's dominant...the move gives News Corp. a controlling...satellite TV service, News Corp. also can provide...broadcasting. However, Star-TV, aided by Li...
- News Corp.'s Star losses unchanged. (Star TV Inc. loses approximately $100...
- Magazine article from: Broadcasting & Cable McCormick, Nicole Shepherd, Lloyd February 17, 1997 700+ words
News Corp. CFO William Sorenson told...improvement in Asian broadcaster Star TV's losses "at the moment." Sorenson said News Corp. had not revised its original...early to predict 1997 losses. News Corp. posted a 17% increase in...
- Star TV COO joins Hugles. (Telecom Career).(Bruce Churchill, president and COO...
- Magazine article from: Telecom Asia July 1, 2003 700+ words
Bruce Churchill, president and COO of News Corp's Star Group, will leave the company to join the team of executives overseeing New Corp's 34% acquisition of Hughes Electronics...
