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Masters of Spin.

Campaign

| October 06, 2000 | COPYRIGHT 2000 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Anyone who has strolled along the Embankment in the past few days may have been taken aback by the emergence of an illuminated 150-foot black cat's head building wrap.

The offending item for Berkeley Homes, designed by The Small Back Room, has been announced through a press release to your intrepid Diary with unjustifiably great pomp and ceremony.

Despite us being wholly underwhelmed, Tim Lewis, the director of The Small Back Room, is cranked up in full guff mode. And boy, he's good. We ...

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