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Roster review sees Coke walk the walk.
"Coca-Cola. Enjoy" is the new-ish strapline for the world's number one brand, and enjoy is exactly what the trade press did as the scale of its UK review emerged.
A veritable feast of news stories is hatching. The company's media, held by Universal McCann, is coming under scrutiny as is the advertising for Schweppes and Dr Pepper. Both brands are held by Rainey Kelly Campbell Roalfe/Y&R and, of all the Coca-Cola brands, they are the most likely to move to a new agency given Young & Rubicam's UK affiliation with Virgin Cola.
But also under review is the creative roster that includes Weiden & Kennedy for Diet Coke, Leagas Delaney for Fanta, Lowe Lintas for Sprite, Mother for Lilt, Publicis and Soul for Coca-Cola, and Leo Burnett for Five Alive. Although seeking an agency from off the roster will prove difficult given the amount of agencies already on the payroll, the company is doing just that.
When Douglas Daft, Coca-Cola's worldwide president, announced his intention to localise marketing at the ...
- SOFT DRINKS: EU AND COCA-COLA STRIKE DEAL TO END FIVE-YEAR ANTITRUST LAW.
- Newspaper article from: European Report October 20, 2004 700+ words
...so wish. * No use of Coca-Colas strongest brands to sell less popular products. Coca-Cola will not require that a customer...products. * 20% of free space in Coca-Colas coolers. Where Coca-Cola provides a free cooler and there...
- Soft Drinks Still Seen as the Key Side of Coca-Colas Business.(Knight...
- Newspaper article from: Knight Ridder/Tribune Business News Luke, Robert November 22, 2000 700+ words
...ATLANTA--When it comes to Coca-Cola's stock, is it time to buy...Rowe Price Associates, one of Coca-Cola's largest shareholders, thinks...management firm holds about 5 million Coca-Cola shares, worth close to $300 million...
- Coca-Cola program replaces graffiti with murals.
- Newspaper article from: Daily Record (Baltimore, MD) April 20, 2001 700+ words
...last summer, when The Coca-Cola Co. offered to pay an...Baltimore have benefited from Coca-Colas Art of Harmony program...Ros, director of Coca-Colas corporate Latin affairs...p>Every fall, Coca-Cola provides the schools with...
- European Regulators Raid Coca-Colas Brussels, London Offices.(Knight...
- Newspaper article from: Knight Ridder/Tribune Business News Unger, Henry May 22, 2000 700+ words
...European regulators on Thursday raided offices of Coca-Cola Co. and Coca-Cola Enterprises in Brussels and the CCE office in London...commission's probe into the practices of other Coca-Cola bottlers in Germany, Austria and Denmark that began...
- 'Brainpower' Critical to Coca-Cola in Next 25 Years.
- Newspaper article from: Knight Ridder/Tribune Business News Unger, Henry March 12, 1999 700+ words
...of true corporate leadership." On Coca-Cola's own acquisition of land near Centennial...he said, pointing out there were no Coca-Colas being served, only iced tea and water. Coca-Cola's new water product, Dasani, was nearly...
- Coca-Cola, Mexican Bottler To Purchase Juice Maker For $380 Million.
- News wire article from: The America's Intelligence Wire December 20, 2006 700+ words
...million. Coca-Cola Femsa and Coca-Cola Co. would take on $90 million...have accepted the offer. Shares of Coca-Cola fell 13 cents to close at $48.77. Shares of Coca-Colas Femsa sank 65 cents to close at...
- The Coca-Cola Company Continued To Focus On Its Expansion Strategy by Acquiring...
- Press release article from: M2 Presswire December 10, 2007 700+ words
...Patent and Trademark Office in 1893.The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer...than 200 countries worldwide. More than 60% of Coca-Colas products are sold outside the US. The company owns...
- Blog logs a culture change: Coca-Cola's short-term Blog Blast takes the pulse...
- Magazine article from: Communication World Culhane, Dianne January 1, 2008 700+ words
...plan to work, however, Coca-Cola would need to make fundamental changes...engaging in an open dialogue about Coca-Colas values at all levels, the company...leadership wanted to better define Coca-Cola's values, how things got done...
- The Coca-Cola Company Continued To Focus On Its Expansion Strategy by Acquiring...
- Press release article from: Business Wire December 10, 2007 700+ words
...Patent and Trademark Office in 1893.The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer...than 200 countries worldwide. More than 60% of Coca-Colas products are sold outside the US. The company owns...
- Coca Cola Babe competition under the spotlight.
- News wire article from: PAC - Pacific Islands Broadcasting Association January 26, 2006 700+ words
...promotion of soft drinks giant, Coca Cola Amatil Fiji has not gone down well...advocates in Fiji and the Pacific. Coca Colas Coke Light BABE competition has come...of Pacific women. In a letter to Coca Cola, Secretariat of the Pacific Community...
