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POP: AN EXPERT'S VIEW.
Bil Bungay admits that he was disappointed and a little jaded by Emap's lifestyle magazine
When the Factory owner Andy Warhol said "Everything is beautiful. Pop is everything", he obviously had not accounted for Pop, the latest Emap publication to grace the newsagents.
Initially, it's an interesting proposition: a bi-annual magazine that aims to tap into and, presumably, provide some impetus for the Pop Art revival taking place on our shores, combined with an interesting ad pre-vetting policy designed to ensure that every page is in keeping with "Pop philosophy" (although quite why a magazine inspired by a form of art that essentially regurgitated the trash of modern society shouldn't want to let some of that inspirational trash adorn their pages troubles me a little).
All this, wait for it, from the makers of perpetually cool The Face magazine. I was hooked. Surely, if The Face had anything to do with it, this had to be the magazine of the millennium -- a visual feast of everything beautiful, a veritable foreplay of niceties destined to arouse the artist in us all? My 2.50 [pounds sterling] was already as good as WH Smith's.
"Fiver? But I only want one?" I only got one. It had better be good.
The first thing I noticed about the cover was the Pop logo -- trashy, sparkly, poppy. Not a bad start. Then seven pole-dancing wimmin (it's gatefold) including Stella McCartney forced to stand ...
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- PRIVATEVIEW.
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- POSTER ADVERTISING AWARDS: Best Travel or Leisure Poster.
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- PRIVATE VIEW.
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- BEST FASHION, BEAUTY, HEALTHCARE OR TOILETRIES POSTER.
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...Connection CREATIVE DIRECTOR: Trevor Beattie ART DIRECTOR: Bil Bungay COPYWRITER: Trevor Beattie TYPOGRAPHER: Doug Foreman PHOTOGRAPHER...Connection CREATIVE DIRECTOR: Trevor Beattie ART DIRECTOR: Bil Bungay COPYWRITER: Trevor Beattie TYPOGRAPHER: Doug Foreman PHOTOGRAPHER...
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...Beattie McGuinness Bungay Creative directors: Trevor Beattie, Bil Bungay Art director: Gavin McGrath Writer: Pat Burns Production...Beattie McGuinness Bungay Creative directors: Trevor Beattie, Bil Bungay Art director: Gavin McGrath Writer: Pat Burns Production...