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private surf.
Wayne Arnold, the campaign director of Profero, looks at Budweiser.com.
We are often asked by clients how best to amplify their offline marketing strategy with a supporting online campaign, and one of the best examples I have seen recently was generated via a link that arrived in my inbox from a friend with the subject "whassup".
Within minutes, the office was full of people screaming "whassup". I was, of course, on the Budweiser. com website. It is a clean guide to the world of Bud, supporting the brand image in almost all aspects of drinking culture from watching sport as portrayed in the TV commercial, through to listening to music and sending Bud postcards.
The area that really kept me interacting with the brand was the "whassup" microsite. Here, the user can view and ...
- Budweiser "Whassup?!" Ad Wins Grand Clio for TV.
- Press release article from: PR Newswire May 26, 2000 700+ words
...have been asking the same question -- "Whassup!?" -- for months, and last night...competition. Budweiser's popular "Whassup!?" campaign, which turned a greeting...Grand Clio for the original Budweiser 'Whassup!?' spot," said August A. Busch IV...
- Whassup now with all those award wins?; Judged on its brand-building value,...
- Magazine article from: Advertising Age Graham, Jeff August 21, 2000 700+ words
...controversy about these awards going to the "Whassup" campaign since the idea is borrowed...exception of one of the actors, all of the "Whassup Guys" are friends of Mr. Stone's from...short film project. The idea for the "Whassup" spots and the film "True" are one...
- Budweiser 'Whassup?!' Ads Win Grand Prix in Cannes.
- Press release article from: PR Newswire June 26, 2000 700+ words
...practically overnight, Budweiser's "Whassup?!" ad campaign has now conquered the...Film. "We're thrilled the Budweiser 'Whassup?!' campaign has received the International...Budweiser." The Grand Prix follows the "Whassup?!" campaign earning another coveted...
- In defense of 'Whassup?!'; Bud campaign struck chord with minority...
- Magazine article from: Advertising Age Burford, Ru-El September 25, 2000 700+ words
...s well written essay on DDB Worldwide's "Whassup?!" campaign for Budweiser ("Whassup now with all those award wins?" AA, !Forum...the brand-building effectiveness of the "Whassup?!" campaign and takes offense at it being...
- Whassup? Bud agencies exchange beer barbs.(Brief Article)
- Magazine article from: Advertising Age Cuneo, Alice Z. Chura, Hillary May 29, 2000 700+ words
...the lizard takes on DDB's popular "Whassup?!" campaign. In one of three spots...Association finals on NBC, Louie accuses the "Whassup?!" actor of stealing his "tongue moves...straight-lizard Frank declares Louie's "Whassup?!" interpretation a "new low." And...
- In devense of 'Whassup?!'; Ads celebrate the beer's key brand values.(Brief...
- Magazine article from: Advertising Age Lupinacci, Ernest September 25, 2000 700+ words
...graham's argument that the Budweiser "Whassup?!" spots don't deserve the awards they've received ("Whassup now with all those award wins?" AA...campaign. People are still screaming "Whassup?" Howard Stern samples the spots...
- Whassup? `Drumline' director's film is the focus now.(Knight Ridder Newspapers)
- Newspaper article from: Knight Ridder/Tribune News Service John-Hall, Annette December 19, 2002 700+ words
...stick out their tongues, and yell "Whassup!" at him the way they used to _ an indication...Philly pals into multimedia stars. "Whassup's" popularity proved to be a blessing...successfully wiped away the rabid froth of the "whassup" phenomenon. Not only did the first...
- 'Whassup' with that, Disney? Station plays a Bud-like song.
- Magazine article from: Advertising Age Donaton, Scott June 25, 2001 700+ words
...said, the brewer's wildly popular ``Whassup'' campaign is now, apparently through...the pop-culture pervasiveness of ``Whassup,'' it would be nave to believe the...my kids immediately began to yell ``Whassup'' to each other. I was particularly...