campaign-i Communicating in the new economy.

Freeserve has signed a deal to roll out an internet TV portal on the new Bush Internet service. The ISP's content and partner content has been reformatted for the new platform, which will compete with ONdigital's ONnet and BSkyB's Open. The UK internet service provider also has a content agreement with ONnet, which launched during the middle of last month.

E-district, which last week announced that it had signed a content deal with Bush Internet, has signed an agreement with PlanetWeb that will make E-district games available across the Sega Dreamcast platform in the US. Leisure District will be the core content component on PlanetWeb's Dreamcast portal site, dreamcast. planetweb.com. This is E-district's first move into the games console market.

Chrysalis New Media has announced a launch date for its Ride the Tiger new-media project. The site, which promises to offer users a never-seen-before lifestyle and music offering, will launch on 31 October. The venture is being headed by the ex-radio executives Keith Pringle and Andy Macpherson.

Mviva, the mobile internet portal owned by the Carphone Warehouse and AOL, has joined up with British Airways' low-cost airline Go to launch an interactive advertising campaign on WAP mobile phones. People logging on to the travel channel of Mviva via their phones will have a Go ad pop up on their display screen promoting specific routes and giving customers the chance to sign up for SMS text messages. ...