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ITC rejects Red Devil complaints.
The ad campaign for the energy drink Red Devil, fronted by the former bad boy of football Vinnie Jones, is the most complained about ad this year, according to the latest report on TV advertising complaints.
The Independent Television Commission chalked up 390 complaints for the ad from viewers who felt it was in poor taste and could incite cruelty towards animals.
The ad, created by the marketing and brand consultancy Kunde & Co, shows Jones tending to his garden before he spots a hungry robin which is shedding tears over an empty feeder. The camera pans to Jones in the kitchen refilling the feeder and the robin flying towards it to stock up. The robin, however, crashes and it emerges that Jones has put the feeder behind the glass window in his kitchen. A voiceover says: "Red Devil -- you can always repent."
The ITC decided not to uphold the volume of complaints logged, but it added the ...
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