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Leo Burnett has produced a press and poster campaign for QXL, the online auctioneer, to promote its sale of the remains of Wembley Stadium.
The campaign, which breaks on Friday (6 October), has been timed to coincide with the last match to be played at Wembley -- the England versus Germany World Cup qualifier on Saturday.
Using QXL, football fans will be able to buy anything from seats to bricks to a piece of the hallowed turf.
The campaign features classic shots from Wembley along with the line: "77 years of history for sale. The Wembley auction at QXL.com."
The first poster execution shows images from the 1966 World Cup, a second shows the pitch invasion at the White Horse final in ...