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O&M launches IBM advertising to target City-based business.
Ogilvy has developed an integrated campaign for IBM, which is designed to target people who work in the City.
The campaign, called "solutions for the city", aims to demonstrate IBM's ability to provide bespoke e-business solutions for City institutions and has three target audiences: chief executives, IT strategists and business managers.
Above-the-line work will include ads in the Financial Times and the extensive use of outdoor within the Square Mile. The ads use the idea that IBM can improve business efficiency. One series features brain teasers and the ...
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