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Virgin Atlantic unveils Upper Class campaign.
Four confident celebrities front the latest multimillion-pound Virgin Atlantic campaign to promote the airline's Upper Class service.
The campaign, through Rainey Kelly Campbell Roalfe/Y&R, aims to position the airline's Upper Class facilities as first-class service at the cost of a business class ticket. It also builds on previous campaigns that have aimed to establish Virgin Atlantic as a stylish and luxurious way to travel.
The campaign focuses on the improved product benefits of the Upper Class service, and the four celebrities are intended to personify the stylish and confident ideal of the Virgin Atlantic brand.
The campaign comprises four 40-second executions where each celebrity talks to the camera from Virgin Atlantic's new flying bed, one of the Upper Class facilities.
In the first spot, Malcolm MacLaren enthuses about the onboard massage and flying on the upper deck, saying it makes him feel "closer to God". Marianne Faithful fronts the next spot, speaking of her hedonistic lifestyle of limousines, bars on planes and top-quality food, while pointing out that she can only get all these things at once on Virgin Atlantic.
In a third spot, Simon Callow delivers a series of timeless quotes that make subtle ...
- Style in the Sky; Virgin Atlantic Introduces New Upper Class Amenity Kits...
- Press release article from: PR Newswire October 25, 2004 700+ words
...quality and style that is synonymous with Virgin Atlantic Upper Class. We hope our passengers will enjoy the...have designed the new amenity kits for Virgin Atlantic Upper Class. Virgin Atlantic have blazed a trail with the new standard...
- Twice As Nice! Virgin Atlantic Offers Upper Class Passengers Suite-er Dreams...
- Press release article from: PR Newswire October 1, 2004 700+ words
...PRNewswire/ -- Virgin Atlantic is delighted...award winning Upper Class Suite. The...which point a Virgin Atlantic Upper Class agent will...into a bed, Virgin Atlantic's seat provides...2003, the Upper Class Suite has...
- Industrial product design.(Virgin Atlantic upper class suite winner)(T-Bird...
- Magazine article from: Design Week Darbyshire, Martin March 18, 2004 700+ words
...SPONSORED BY ANTI COPYING IN DESIGN WINNER Virgin Atlantic Upper Class Suite by Virgin Atlantic in-house design team with Pearson Lloyd...evidenced by the limited shortlist. The Virgin Atlantic Upper Class Suite was the clear winner and deservedly...
- Virgin Atlantic Offers $99 Companion Fares in Upper Class & Premium Economy for...
- Press release article from: Business Wire July 3, 2002 700+ words
...travelers purchase a full fare Upper Class or Premium Economy ticket on Virgin Atlantic to London using their American...your travel agent. About Upper Class and Premium Economy Virgin Atlantic Airways' Upper Class (business class) service...
- Fly Virgin Atlantic's Upper Class to London and Receive Limos, Massages,...
- Press release article from: PR Newswire August 13, 2003 700+ words
...flight, with Virgin Atlantic's Upper Class "Two Free Tickets...December 10th, Upper Class passengers will...Economy tickets on Virgin Atlantic to London, or...whole family." Virgin Atlantic's Upper Class passengers get...
- Virgin Atlantic Selects Commonwealth Worldwide Chauffeured Transportation as...
- Press release article from: Business Wire August 4, 2008 700+ words
...service for Virgin Atlantic's Upper Class clientele...industry." Virgin Atlantic, the first...for their Upper Class passengers...offices to the Virgin Atlantic team in an...Virgin's Upper Class passengers...
- Virgin Atlantic Offers Upper Class Passengers The Feel Good Factor.
- Press release article from: PR Newswire October 1, 2004 700+ words
...PRNewswire/ -- Virgin Atlantic is working with...Consultancy to offer its Upper Class passengers 'Life...of Product for Virgin Atlantic commented...unique service to Upper Class passengers in...are sure that Virgin Atlantic passengers will...life coaches." ...
- Live From Virgin Atlantic Airways Upper Class Virgin Atlantic Arrives in New...
- Press release article from: PR Newswire June 19, 2002 700+ words
...100 million investment in Virgin Atlantic Airways' Upper Class service? WHAT: A terrific...innovations on the ground in Virgin Atlantic's fully customized 68...a stylish showcase of Upper Class (business class) complete...