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The Co-op is launching a multimillion-pound national animated campaign through Partners BDDH in a bid to raise awareness of its range of organic and healthy-eating products.
The campaign aims to emphasise the Co-op's commitment to making its organic range both more affordable and accessible by increasing its availability across its 1,100 stores.
It highlights the extended Co-op organic range, which includes more than 200 own-label and branded products, and also aims to outline the Co-op's expanding range of convenience stores.
The campaign focuses on a canine family comprising a bulldog father, Frank, mother Sheila and teenage daughter Rachel. Both executions centre around Sheila and Rachel's efforts to persuade Frank to ...