AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Conde Nast selects JWT and Optimedia for Glamour launch.
J. Walter Thompson has beaten M&C Saatchi to secure the launch account for Conde Nast's Glamour magazine.
In a separate move, media planning and buying for the title has been handed to Optimedia, which pitched against Carat and JWT's sister agency, MindShare.
Glamour will be launched on 8 March in a revolutionary format that is approximately two-thirds the size of a traditional magazine.
Simon Kippin, the publisher of Glamour, has promised a marketing budget of 5 million [pounds sterling] in the magazine's first year and a further 10 million [pounds sterling] pledged over the next three years. JWT and Optimedia will be asked to secure a readership of 200,000 in the magazine's first 12 months.
"Glamour is the biggest ...
- Optimedia to handle [pound]5m launch of Conde Nast title.
- Magazine article from: Marketing Week October 5, 2000 700+ words
Conde Nast has appointed Optimedia to handle the [pound]5m media account to launch a UK version...director Simon Mathews says: "Glamour is a defining magazine for Conde Nast. It is as much in touch with its consumers as we are through our...
- Non-traditional look creates `Lucky' fans; `Magalog' a new breed of Conde Nast...
- Magazine article from: Advertising Age Fine, Jon November 20, 2000 700+ words
...nice thing to see from Conde Nast,'' said Valerie Muller...offered by other recent Conde Nast launches, such as Allure...managing director at Optimedia International, New York...York's Four Seasons, Conde Nast's president CEO boasted...
- The Week.(Conde Nast Publications acquires)(Modern Bride)(Brief Article)
- Magazine article from: Advertising Age January 21, 2002 700+ words
`Modern Bride' wed to Conde Nast Conde Nast Publications, owners of top bridal...the title: Shutter or stay? Conde Nast did not respond to questions about...Perriss, chief executive, Zenith Optimedia Group, a joint venture of Cordiant...
- Lisa Henriques Hughes; `Conde Nast Traveler'.(Special Report: Media Mavens)
- Magazine article from: Advertising Age Dobrow, Larry September 27, 2004 700+ words
...first to admit that upon her elevation to VP-publisher at Conde Nast Traveler in late 1995, she knew very little about the industry...business savvy. Mike McHale, senior VP at Publicis Groupe's Optimedia International, New York, recalls Ms. Hughes flying home...
- Optimedia U.S. Launches Content Power Ratings Report.
- Press release article from: PR Newswire March 4, 2008 700+ words
...Winners NEW YORK, March 4 /PRNewswire/ -- Optimedia International US Inc. (http://www.optimedia-us.com/) a Publicis Groupe-owned...s true commercial value and footprint. Optimedia plans to release the report quarterly...
- Optimedia US Unveils New Positioning.
- Press release article from: PR Newswire December 5, 2006 700+ words
...months after his appointment as president of Optimedia US (http://www.optimedia-us.com/) Antony Young today announced...months. It allows the five-plus-year-old Optimedia to reset its agenda to focus on strategy. This...
- Optimedia Releases Content Power Ratings 2.0.
- Press release article from: PR Newswire May 15, 2009 700+ words
...Upfronts, media buying and strategy agency Optimedia US (http://www.optimedia-us.com/) today released Content Power...Vice President/head of Strategic Insights for Optimedia US. Key findings of CPR 2.0 include...
- Rhapsody Selects Droga5 and Optimedia US to Lead Advertising Initiatives.
- Press release article from: PR Newswire March 17, 2008 700+ words
...Agency of Record for the Rhapsody Brand; Optimedia US Selected as Media Buyer NEW YORK...and media buying and planning agency, Optimedia US, to lead the U.S. brand advertising...Harnessing Droga5's creative expertise and Optimedia's strength in media buying, the companies...