AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Vodafone hands global brand task to McCanns.
Vodafone has appointed McCann-Erickson WorldGroup to the task of establishing a single global brand for the mobile phone operator.
The win is a blow to the incumbent UK agency, BMP DDB, whose network pitched for the global account against McCann-Erickson WorldGroup and Ogilvy & Mather earlier this month.
Vodafone confirmed that a media pitch for the global branding campaign would take place. Both Universal McCann and OMD, which handles the UK account, would be expected to compete for it. It is understood that Vodafone has already made contacts with other networks regarding the business.
The creative pitch, which grew quickly from a series of credentials meetings, was triggered by Vodafone's concern that its brand was splintering as a result of European expansion.
The company is branded as Mannesmann in Germany, Omnitel in Italy and Europolitan in Sweden.
Vodafone has a distribution deal with the telecom giant Bell in the US, but the initial focus of the branding campaign will be Europe.
The rebranding will most likely take place in two stages, with recently acquired companies being rebranded as Mannesmann Vodafone in Germany and Omnitel Vodafone in Italy, before the final ...
- Vodafone appoints global brand chief.(David Erixon)(Brief article)
- Magazine article from: Marketing Week August 10, 2006 700+ words
Vodafone has appointed David Erixon as its global brand chief to replace Neil Simpson, who left the telecoms giant...clear what title Erixon, who was previously an executive in Vodafone's communications strategy team, will be given but a spokesman...
- Vodafone global brand chief exits.(Neil Simpson )(Brief article)
- Magazine article from: Marketing June 28, 2006 700+ words
Vodafone global brand marketing director Neil Simpson has...Simpson's departure follows that of Vodafone's chief marketing officer, Peter...been made on Simpson's replacement. Vodafone has recently decided to devolve centralised...
- CLOSE-UP: LIVE ISSUE - VODAFONE AND JORDAN F1. Words could be costly for...
- Magazine article from: Campaign July 25, 2003 700+ words
...easy being David Haines, the global brand director of Vodafone. After all, working out who...Court in London for claims that Vodafone owes Formula 1 boss Eddie Jordan...over three years. Instead, Vodafone has done a deal with Ferrari...
- Who will create Vodafone's single global brand?(Brief Article)
- Magazine article from: Campaign Hall, Emma September 15, 2000 700+ words
...with being the UK's biggest company, Vodafone keeps on getting bigger. In fact, after...aggressive mergers and acquisitions, Vodafone can now also claim to be the world...But the speed and vigour with which Vodafone has achieved this growth means that its...
- Google easily retains top global brand spot.
- News wire article from: Business Day (South Africa) May 2, 2009 700+ words
...VIWE TLALEANE Google easily retains top global brand spot BRANDS continue to sustain their...technology or mobile categories, with Vodafone entering the top 10 for the first time...Millward Brown SA says companies such as Vodafone, which bought a stake in SA's Vodacom...
- Chelsea plays the global game: Chelsea's decision to end its sponsorship deal...
- Magazine article from: Marketing Week Thomas, Daniel July 15, 2004 700+ words
...Chelsea is trying to build a global brand that will mean something to...United with shirt sponsor Vodafone. Chelsea chief executive...Kenyon who helped oversee the Vodafone deal that will net Manchester...marketing. Chelsea is not a global brand, but the club can attract...
- Vodafone takes a global view of brand-building.(The mobile operator aims to...
- Magazine article from: Campaign Darby, Ian February 9, 2001 700+ words
...establishing a truly global brand. Vodafone was formed in 1983...a long way to go. Vodafone lacks any real global brand, with many of its...are David Haines, Vodafone's recently appointed global brand director, and Paul...
- Vodafone recruits senior Coke chief.(David Haines)(Brief Article)
- Magazine article from: Marketing Rosier, Ben Brech, Poppy November 23, 2000 700+ words
...developing the identities of Vodafone's local subsidiaries...smooth transition to the global brand. Mike Caldwell, corporate...communications director at Vodafone Group Services, said...we move toward making Vodafone a truly global brand."
- Vodafone Welcomes Austria, Croatia and Slovenia to Its Mobile Community.
- Press release article from: PR Newswire January 7, 2003 700+ words
...s announcement, Vodafone's portfolio of global...supported by its global brand communication, will...continuing success of Vodafone's Partner Network...the attractiveness of Vodafone's global brand and services. Building...
- Vodafone Welcomes Iceland to Its Mobile Community.
- Press release article from: PR Newswire April 16, 2003 700+ words
...continuing success of Vodafone's Partner Network...the attractiveness of Vodafone's global brand and services. Building...today's announcement, Vodafone global services, supported by its global brand communication, will...