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Nike to give MindShare 60m [pounds sterling] media work.
Nike is poised to appoint MindShare to its European media planning and buying business, having put the 60 million [pounds sterling] centralised account up for review in June.
MindShare is believed to have clinched the account following a pitch against Zenith Media and Manning Gottlieb Media/OMD. The pitchlist included around nine agency networks, with Nike keen to work with an agency that has a strong global presence.
Until now, Nike has split its media into local markets. MGM has been in possession of the 12 million [pounds sterling] UK account since 1990. CIA International held the largest slice of the business in Europe, while Media Planning and MediaCom TMB were also incumbents in Europe.
The sports giant decided to kick off a review because it wanted to increase efficiency ...
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