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Swedish high-street retailer gives media account to Universal.
Universal McCann is understood to have scooped the UK media planning and buying business for the expansion-focused Swedish fashion retailer Hennes & Mauritz.
The agency is believed to have landed the 4 million [pounds sterling] account following a competitive pitch last month. H&M's UK media was handled by CIA Conzept, a division of the CIA network, through which it spent approximately 1 million [pounds sterling] last year.
The new appointment and increased media spend form part of a strategy of global expansion for H&M. The retailer last month awarded its global advertising account to the Finnish agency Hasan & Partners, which is a member of the McCann-Erickson WorldGroup.
Hasan & Partners has been asked to spearhead a $100 million marketing drive that will concentrate on boosting the retailer's ...
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