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Waitrose starts agency search for internet shopping initiative.
Waitrose, the upmarket supermarket chain, is seeking creative and media agencies for the launch of the online shopping initiative that it is planning with the fulfilment company Last Mile Solutions.
Two un-named agencies have been approached for the launch, which has a budget of 10 million [pounds sterling]. Waitrose is understood to be looking for an integrated media solution.
Banks Hoggins O'Shea/ FCB, which handles the main Waitrose business, has not been invited to pitch. An appointment is expected by the end of the year.
The design company Interbrand Newell & Sorrell is developing an identity for the as yet un-named offer, which will compete against the established online brands from Sainsbury's and Tesco.
The launch of the Waitrose initiative is expected to coincide with the online launch of Asda@home and the long-awaited expansion of ...
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