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COI announces media roster for online work.
COI Communications has announced the media line-up for its first new-media agency roster. Outrider, New PHD, MindShare's mdigital and i-level, the independent online media agency, are some of the agencies that have been placed on the online media planning and buying roster for the government body.
MediaVest Interactive, Media Contracts (Media Planning's digital division), Carat Interactive, Optimedia, Universal Interactive and the Digital Edge are the other agencies that have won a place on the roster.
Jamie Galloway, COI's head of media development, oversaw the online media agency pitch. He said that the agencies applying to be on the roster had to pitch for spaces on one or more of a total of 13 "lots". They ranged from interactive media design to technical consultancy and database design. Galloway said there may be some additions to the online ...
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