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Mother picks up Emap Digital account.
Emap is taking its portfolio of music brands online in a partnership with the music retailer HMV, and has appointed Mother to the national launch task. Rocket will handle the media planning and buying.
The magazines Q, Select, Smash Hits, Mojo, Mixmag and Kerrang are all set to launch online. The drive will kick off with Q magazine's site, Q4music.com, followed by the rest of the music brand portfolio during 2001.
Mother, which already handles Emap's Magic and Kiss radio brands, won the business without a competitive pitch.
HMV has linked up with Emap Digital, which was launched earlier this year to handle the online extension of Emap's publishing and broadcasting brand interests. The partnership will allow site visitors to browse for ...
- EMAP Digital obtains access to Whereonearth's Geolocata system.(Company...
- Newspaper article from: Telecomworldwire November 27, 2000 700+ words
...TELECOMWORLDWIRE-27 November 2000-EMAP Digital obtains access to Whereonearth's Geolocata...COMMUNICATIONS LTD http://www.m2.com EMAP Digital has entered into a strategic agreement...service will be initially located on EMAP Digital's outdoor and travel sites at http...
- Turning on the heat. (Newspapers Magazines).(Emap Digital Ltd.)(Brief Article)
- Magazine article from: Grocer June 29, 2002 700+ words
Emap continues its high-profile TV support of celebrity weekly title Heat during July. Sales of issues dated July 23 and 30 are expected to increase as a result of this summer's activity. Heat has a cover price of 1.45 [pounds sterling] and is distributed by Frontline.
- Emap and MTV take mobile in-house with Wapple tool.(Emap Digital Ltd., MTV...
- Magazine article from: New Media Age April 12, 2007 700+ words
Emap, MTV and News International have signed up to license a new technology that allows them to build their own mobile sites. The move will be seen as a threat to specialist agencies that have historically put together the portals for these companies. The three brands join a host of large agencies,
- Wilkinson Sword takes over women's portals in razor push.(Emap Digital Ltd.,...
- Magazine article from: New Media Age May 4, 2006 700+ words
Wilkinson Sword is launching its largest ever online push, to promote the launch of its four-blade Quattro razor for women, by taking over the home pages of several leading women's lifestyle portals. Emap's New Woman and More sites will incorporate the Quattro razor colour and images in a 100%
- FHM.com picks two agencies for 100 Sexiest Women virals.(Emap Digital...
- Magazine article from: New Media Age March 16, 2006 700+ words
Emap is ramping up its investment in FHM.com with the appointment of two digital communications agencies to create a viral push for its '100 Sexiest Women in the World' edition. Recently appointed digital product manager Carlos Rodrigues will oversee the campaign, which will involve building a
- IN BRIEF: Bid for radio division.(contracts of Phil Riley and Emap Digital...
- Magazine article from: Marketing Week October 4, 2007 700+ words
Phil Riley, the former chief executive of Chrysalis Radio, is planning to make a bid for EMAP's radio division, which includes the Magic and Kiss networks. Riley's bid for the #400m group is backed by private equity, although it is not known which companies he is in talks with. Copyright: Centaur
- Publishers prepare for off-portal mobile push.(Conde Nast Interactive and Emap...
- Magazine article from: New Media Age August 30, 2007 700+ words
Conde Nast Interactive and Emap are preparing for a major off-portal mobile drive, with revamped ad-funded sites boasting user-generated content at the heart. Glamour is the first in a series of Conde Nast Interactive titles to head off-portal in September as the publisher capitalises on fresh
- Analysis: EMAP's B2B cash cow.(Apax Partners Worldwide L.L.P. and Emap Digital...
- Magazine article from: Marketing Week Gohlar, Rupi August 9, 2007 700+ words
The thriving trade magazine sector is at the centre of a new round of take-overs and mergers, with private equity group Apax last week reportedly seeking to buy EMAP's business-to-business division for #1.3bn. EMAP is considering selling or demerging all its assets and analysts say its business