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Online advertisers get marching orders to replace those flimsy banner ads
Two truths are becoming self-evident in the online advertising world.
First: There are too many banner ads out there.
Second: Advertisers will have to invest more heavily in "rich media" technology to steer an online consumer's increasingly jaded eyes their way.
Rich media ads include those produced using Java, audio and vector graphics, including Macromedia Flash.
According to a recent Jupiter Communications study, only 27 percent of advertisers allocated any money at all to rich media advertisements in 1999, a number that is projected to change dramatically in 2000, when 72 percent are expected to invest in the technology.
That's a response to the increasing clutter …