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Richloom launches Global Sourcing Div.(Brief Article)
NEW YORK -- Hoping to attract a younger demographic and at the same time expanding its product assortment, Richloom Home Fashions unveiled the latest addition to its family during Market, the Global Sourcing Division.
"We're aiming at a particular market," said Todd Cella, director of sales and merchandising for the new division. "And so far, I think we've done very well."
The latest venture by the New York-based Richloom will only carry products that are globally sourced, primarily from China, and will carry a new name, Flash. A new version of the bed-in-bag, Bed Pack, will also be introduced.
"We've been sourcing goods for many years," said…
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Source: HighBeam Research, Richloom launches Global Sourcing Div.(Brief Article)
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