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Ex-Starcom chief sets out stall as media specialist.(Liz Workman launches global marketing consultant firm)(Brief Article)
Liz Workman, a former Starcom Motive global media director, has launched a specialist agency to negotiate global media deals for advertisers and media owners.
The Workman Partnership claims to be the first agency to offer a service to both media companies and multinationals on how they can forge strategic partnerships.
Workman, who worked on the Procter & Gamble account at Starcom Motive, has already won her first two clients: a division of Emap and poster specialist Poster Publicity.
She plans to advise …
