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Stuart Elliott in America.(Burger King Corp. the client from hell)(Brief Article)
"Have it your way." "Make it special. Make it Burger King." "Aren't you hungry for Burger King now?" "When you have it your way, it just tastes better." "Get your burger's worth."
Those are just some of the slogans used by Burger King in the United States during the past two decades. Not so surprisingly, that constant churn in themes has been accompanied by a constant churn in agencies. After all, if the first impulse of a new marketing director is to replace an old agency with a new one, why wouldn't the first impulse of a new agency be to replace an old slogan with a new one?
Burger King has had four creative shops in the past 13 years. Six, if you count …
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