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M&C Saatchi has lured two senior creative teams, Ted Heath and Paul Angus from BMP DDB and Jez Willy and Alan Davis from Lowe Lintas, in an attempt to bolster its creative output.
Tiger Savage, the joint deputy creative director at M&C Saatchi, said: "M&C has a great track record for winning new business but the standard of creative work hasn't been consistent. To raise the standards, we needed to change the dynamics here at M&C. It has always been deemed that the work could be better and these two teams are the missing part of the jigsaw that will make that happen."
Heath and Angus, who have been at BMP since 1997, have created well-received work for …