Innsbrook owners lead for 29 years.(Edmund J. Boyce)(Brief Article)

When it comes to real estate developments and lake communities, long-term ownership is rare.

But Innsbrook is different. As St. Louis' premier lake community, Innsbrook has remained under the same ownership and management since its inception in 1971.

But the development's beginnings started with a very different entrepreneurial idea of owner, Edmund J. Boyce. In the late 1950s, Boyce had an idea to sell T-shirts that said "U.S. Olympic Drinking Team." These shirts were advertised in Playboy magazine for $5.75. "We sold 50,000 in 10 months," Boyce recalled. "I retired to the mountains of Colorado and became a ski bum."

He was 23 then, fresh out of …