Arla Foods holds pitches in [pound]3.3m UK media review.(Advertising)(Company Business and Marketing)(Brief Article)

Arla Foods, whose brands include Lurpak and Harmonie Organic Milk, is reviewing its [pound]3.3m UK media account.

Arla is thought to be holding pitches this week. BMP OMD and incumbent Carat are thought to be shortlisted. Aria UK marketing director Frede Juulsen and marketing controller Henrik Nygaard are understood to be overseeing the pitch process.

The review follows the merger in June of Swedish comp any Aria Foods and MD Foods, Denmark's leading dairy company, to create Europe's largest dairy firm.

The new company, which takes the Arla Foods name, has a …