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<a href="http://www.accessmylibrary.com/article-1G1-65862344/euro-rscg-picks-up.html" title="Facts and information about Euro RSCG picks up VO5's $40m brief in Alberto Culver rejig.(Euro RSCG Wnek Gosper)(Brief Article)(Statistical Data Included)">Euro RSCG picks up VO5's $40m brief in Alberto Culver rejig.(Euro RSCG Wnek Gosper)(Brief Article)(Statistical Data Included)</a>
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Euro RSCG picks up VO5's $40m brief in Alberto Culver rejig.(Euro RSCG Wnek Gosper)(Brief Article)(Statistical Data Included)
Euro RSCG Wnek Gosper has been handed Alberto Culver's $40 million international advertising account for the haircare brand VO5 without a pitch.
The decision to move agencies in the UK comes just four months after M&C Saatchi was appointed to the business.
This latest change in agency is the result of a new globalisation strategy, according to Barton Warner, the vice-president of international marketing at Alberto Culver.
The move follows last month's appointment of …
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