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Euro RSCG Wnek Gosper has been handed Alberto Culver's $40 million international advertising account for the haircare brand VO5 without a pitch.
The decision to move agencies in the UK comes just four months after M&C Saatchi was appointed to the business.
This latest change in agency is the result of a new globalisation strategy, according to Barton Warner, the vice-president of international marketing at Alberto Culver.
The move follows last month's appointment of …