India: Lights! Camera! Tension?

IMAGINE this scenario. Your quarterly results are out. Your actual growth rate is 23 per cent as against the projected 30 per cent. And, the telephone rings. You can bet your bottom dollar that it is the major business TV channel on the line anxious to discuss your sliding bottomline. They want to film you or tape a telephonic conversation which will be viewed by thousands of investors, a few anxious, several curious. But more and more CEOs, whether they like it or not, will come under scrutiny and under the glare of lights in the days and months ahead.

Woody Allen said 80 per cent of success is showing up. And whilst people can talk about the wisdom of avoiding a problem, ducking a journalist bouncer and living to fight another day, I strongly believe that a media interview properly handled is an opportunity to present your voice, your face and your views to the world at large. And whilst all of us are familiar with the …