Marketing and ad campaigns are taking flight for the several airlines that won slots for 24 new flights in July at Reagan National Airport.
Their campaigns aren't necessarily unusual -- after all, it's natural for a carrier to shine a light on itself when it begins serving a new market.
"It's business as usual, because it's a competitive business," says Mark Treadaway, air-service development manager at the Metropolitan Washington Airports Authority.
But each airline debuting new service at National faces a different challenge: Some are up against the big boys, the established players. Others are competing mainly against other young airlines. Even …