New appointments for Nickelodeon.(Brief Article)

Nickelodeon UK has announced the creation of two new positions in a bid to drive traffic to both its kids' TV channel. and web site. Gill Seaton, the channel's recently appointed head of marketing, is the driving force behind the appointments.

Mandy Boakye has been given the position of prize coordinator. Seaton says: "We decided that it was important for Nickelodeon to streamline our prize function. Basically, it's Mandy's job to source prizes that we can give away on-air, on the web site and via press campaigns. Nick's research has shown that kids love prizes that 'can't be bought' such as back stage passes to see their favourite bands, studio tours and the like. …