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Name recognition reason given for $70 million deal
With the naming-rights deal for Kiel Center, the Savvis name will be heard and seen constantly for the next 20 years -- and it won't cost Savvis a any cash for the first six years.
Savvis Communications signed a deal with Blues owners Bill and Nancy Laurie that turned Kiel Center into Savvis Center for $70 million in cash and Savvis stock.
Savvis Chief Executive Rob McCormick wouldn't give the cash-stock breakdown. But, he said, for the first six years, Savvis will pay stock only.
That's important, for Savvis, McCormick said. The company is pending heavily to build its network and add …